What is digital marketing

Digital marketing 

 The practise of marketing using digital channels, such as the internet, social media, search engines, mobile devices, and other digital media, is known as digital marketing. It is a method of connecting with clients and potential clients via multiple digital touchpoints.

Search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, video marketing, and mobile marketing are just a few of the many strategies that are frequently used in digital marketing. Digital marketing's objective is to interact with customers and influence them to perform the desired action, such as buying something, completing a form, or visiting a website.

The capacity to target particular groups with pertinent messaging is one of the main benefits of digital marketing. Businesses may contact the appropriate customers at the right time based on their interests, behaviours, demographics, and other variables with the use of sophisticated targeting tools. Additionally, digital marketing gives organisations quantitative outcomes and analytics, enabling them to modify their plans in light of current information and insights.

As customers increasingly rely on digital channels for information, entertainment, and commerce, digital marketing has, in general, emerged as a crucial element of contemporary marketing tactics.